Ideamode is expert in evaluating user awareness, perception and interaction with websites and services. We’ve developed award winning interactive tools and services for UK Government, re-purposed academic studies and paper-based assets to produce dynamic, meaningful and user-centric web experiences and transformed failing web services into streamlined, well-used resources.
We help you make the web useful and usable and invest in developments that are:
- better for your customers
- simpler for your staff
- cost-effective for your business
Web service design
We can work with the bare bones of your idea, the physical, real world assets you want to transform and the exisitng skills and knowledge of your people to produce outstanding web-experiences.
Evaluation and user testing
With 10 years’ experience in usability and interaction design, we can identify the obivous problems very quickly.
However, it’s well established that expert evaluation is no substitute for testing with real users. Recent research suggests that up to 25% of critical issues can go un-noticed even in collaborative expert reviews
Comments, feedback and even bald insults from real users, at any development stage, are a valuable insight into the future of your web service. For example, negative feedback at the conceptual stage costs the price of the testing. Once the service is live, negative feedback costs revenue, customer loyalty and reputation.